Know Your Audience (KYA)
For School & College Marketing, Admissions & Advancement

Open Doors + Social Influence
At ACS Egham School, Surrey UK - 2-3 July 2024

See The Post-Conference Photos & Information here:

2024 KYA CONFERENCE REPORT

Thank You To All Those Who Attended & Supported The Conference

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Know Your Audience (KYA) On LinkedIn

https://www.linkedin.com/company/KYAEducation

We are developing our LinkedIn page and will be posting materials from previous Know Your Audience events and news of upcoming webinars and conferences... please connect for more.

Know Your Audience - CALL FOR PAPERS
Interested In Contributing? Any Speaker Suggestions?

PLEASE CONSIDER... COULD YOU SPEAK? ANY IDEAS ON WHO ELSE SHOULD SPEAK?

We are pleased to confirm planning is already underway for what promise to be unmissable Know Your Audience (KYA) Conference for Schools Marketing & Admissions, taking place in the Autumn 2024 and in 2025 with a programme packed with topical insights and advice, following KYA 'Open Doors' & 'Social Influence' 2024.

Would you and/or your colleagues be interested in giving a workshop and/or speaking at a future event? Or maybe you have some suggestions/recommendations on possible speakers?

We would welcome any interest in contributing case studies, best practice, experience, insights and/or advice.

This may be on any topic or theme relevant to Marketing & Admissions you think might be of interest to delegates, especially the following topic areas:

* Artificial Intelligence (AI)
* Websites - Planning, Suppliers, Development, CMS Platforms, Launch, Management, User Experience, Tools, SEO etc etc
* Content - Copy, Videos, Photos, Audio & Podcasts
* Advertising – Online (Search, Social, Remarketing), Print, Radio, Outdoor etc
* Reporting & Analytics
* Open Events & Personal Tours – Open Days, Schools In Action, Taster Events etc etc
* Social Media, WhatsApp, Email
* Word Of Mouth & Recommendation
* 'Selling' & Customer Service
* Community Engagement & Partnerships
* Scholarships, Bursaries, Widening Access

Or you may have some ideas and suggestions on who might speak on these and/or other topics and themes? (Whether colleagues in your own school or college or at other schools or colleges, speakers at other events or speakers from outside of the sector etc.)

Please reply by email to Matthew (our Programme Director) by emailing Matthew with any interest in speaking, suggestions on possible speakers and/or any questions, thank you.

Know Your Audience - Previous Delegate Comments

"The Keynote speakers were probably some of the best I have heard in a long time. Often I feel as if I am hearing information I already know at conferences but this was not the case."

"If you are a marketing or admissions professional in the education sector, this conference is a must-attend event!"

"Subject matter was very relevant to my school."

"Great range of speakers - all knowledgeable, experienced professionals with something to add. I've been working in schools for 11 years and events can often feel as if you're being told things you already know. But this event genuinely had interesting insights and perspectives to bring to the table."

"Unusually, every keynote was interesting and informative, as were the workshops I attended."

"It was a very full day and extremely useful... and I enjoyed talking to some of the exhibitors."

"Excellent range of speakers... informative and interesting... a good range of relevant topics."

"I wasn't sure that all the Keynotes would have been relevant, but found them all interesting with key takeaways."

"Always good to hear other people's experiences and tips."

"I really enjoyed meeting other individuals who I have dealt with virtually and hearing some really interesting facts and figures. It was a great chance to learn some new skills in terms of communications too."

"Leaving your school for a day is arguably the best way to analyse your long-term strategy."

"Friendly welcoming atmosphere - it was very well organised and extremely helpful."

"It was very welcoming, the setting was beautiful and practical (great transport links), all talks were relevant, it was quite hard to choose which to attend to be honest, I could've gone to all of them!"

"Lots to take away and work through."

"I found that the talks I thought I wouldn't enjoy were the ones of most use and certainly the ones which sparked more creative ideas!"

"It has provided me with confidence, resources, networking opportunities that I wouldn't have had without attending."

If you haven't attended the Know Your Audience (KYA) Conference before you may find this video about KYA 2023, held at St Edward's School, Oxford in October 2023, interesting: