Artificial Intelligence Conference 2025

Admissions, Marketing & Communications, PR & Crisis Comms
For Schools & Colleges

Artificial Intelligence (AI) - What, Why, How

The AI experts you need to hear from and speak to.... in one place... at one time...

12+ Expert Keynotes + 20 Breakouts & Case Studies

The next 'Know Your Audience' Conference will be on Artificial Intelligence for School & College Admissions & Marketing and Communications ('KYA AI')... What, Why, How.

KYA AI will be relevant to delegates from all types of school and college, trusts and groups... including Independent Schools, International Schools, Academies & MATs, Sixth Form Colleges, University Colleges, Grammar Schools, FE & HE Colleges, Free Schools, Special Schools, Revision Colleges, Online Schools, Language Colleges, Specialist, Camps, Tutoring Colleges etc.

The Conference will take place over two days - from 0930-1715 on Thursday 9 January (with optional Drinks & Dinner later) and 0930-1715 on Friday 10 January 2025 - at the DoubleTree By Hilton Brighton Metropole in Brighton, Sussex UK.

2-day and 1-day delegate tickets are available - to book please see our Book Here page.

> CONFERENCE PROGRAMME

We are just finalising the full programme which will be available next week.

What will the programme include? KYA AI is gathering leading experts and practitioners in one place ready to share their expertise and experience (so far) in key aspects of Artificial Intelligence you and your colleagues should be aware of and knowledgeable about, including advice and best practice on how you can use AI effectively...

...what AI is, ethics, risks (including 'Deepfakes'), privacy and data protection, GDPR & legislation, development, impact on teaching and learning and the use of AI for content creation (copy, images, video), websites, social media, campaign strategy and planning, personalisation, communications with prospective parents and students (including chat and translation), Search Engine Optimisation (SEO), CRM and event management and registration, analytics and reporting...

PLUS... prior to the conference all booked delegates will have the exclusive opportunity to attend online - at no extra cost - two 'Introducing AI' pre-Conference webinars with Heather Murray (AI For Non-Techies) who will also be presenting two in-person breakout sessions at the conference.

PLUS... an optional Evening Drinks & Dinner Social (Thursday 9 January) with a Special Guest After-Dinner Speaker to be announced soon.

> PLEASE SCROLL DOWN THIS PAGE FOR:

>> AI Will Change Everything - Why You & Your Colleagues Should Attend
>> What We Will Cover At KYA AI
>> Keynote & Workshop Speakers
>> Previous Delegate Comments (July 2024)
>> Delegate Information
>> Who Should Attend?

KYA AI will be the 4th Know Your Audience conference, building on the success of previous conferences attended by 100s of delegates from around the UK, Europe and worldwide - with delegates attending from as near as a few miles down the road and as far as Australia, Brazil and Japan.

Other KYA conferences have taken place at ACS Egham International School in July this year (focusing on 'Open Events' and 'Social Influence'), at St Edward's School, Oxford in October 2023 and at Dulwich College, London in February 2020.

'Know Your Audience' (KYA) was created to provide a forum for sharing insights, research, experience and expertise on key areas of marketing, communications and admissions in schools and colleges.

KYA AI - Why You & Your Colleagues Should Attend

> ARTIFICIAL INTELLIGENCE (AI) WILL CHANGE...  EVERYTHING!  (It Really Will)

Artificial Intelligence will impact us all... personally and professionally... you and your colleagues, your school or college, your community, society.

With the huge popularity of Generative AI the world is starting to wake up to the massive potential of Artificial Intelligence for good and bad, and with billions being invested in AI today by businesses (large and small), organisations, institutions and governments, the speed of change will far exceed anything we have experienced before.

Ultimately AI is likely to have a bigger impact on each of us personally and professionally... on school leadership and management... on admissions... on marketing and communications, PR and crisis communications... and on alumni relations and fundraising too... than the Internet, Social Media, Email & Messaging, CRM Systems, GDPR...

AI will fundamentally change:

> the way people learn, the way schools and colleges teach and what they teach

> how schools and colleges provide pastoral care and support young people's development

> the relationship between schools and colleges and their students, parents, staff and alumni, and the wider community

> how your school or college is perceived by prospective students and parents and whether they choose to apply and enrol

It is vitally important therefore to understand Artificial Intelligence and to begin using it now... to stay credible, distinctive, effective and competitive.

That's why we have decided to focus not just one but both days of the next Know Your Audience Conference on Artificial Intelligence.

> > CONSIDER JUST ONE AREA WE WILL EXPLORE AT KYA AI - WHY WE SHOULD ALL BE VERY WORRIED ABOUT... 'DEEPFAKES'...

Just one of many vitally important areas KYA AI will explore is image and video manipulation and 'deepfakes’.

This matters (a lot!) because while schools and colleges have enough challenges currently dealing with real imagery that is inappropriate at least you have a process and procedures to deal with it.

Whereas... dealing appropriately and fairly with ‘deepfake’ images/video generated by AI is going to be much (much) more challenging... not least with the different implications for all those involved...

...for your young people, parents, families and friends... for your staff who may be both the subject of the material and responsible for dealing with it... and for the wider school community (including former students, parents and staff) and beyond (police, school inspectors, unions, politicians etc)... not forgetting you and your colleagues responsible for reputation management, PR and Crisis Comms, marketing, communications, admissions...

And given such incidents may not be occasional 'one-offs' but become a frequent (or avalanche) of deepfakes to deal with... with the number of young people (and potentially adults too) in a school or college community who may be involved in generating deepfakes etc in due course, not necessarily with particular malicious intent... and given the role social media and messaging might play... it’s frightening to contemplate, not least because you and your colleagues will be at the centre of this coming storm.

Of course there is also a more positive application too, with the generation of AI imagery and video for teaching and learning and also for marketing and promotion... especially if your parents, young people and staff become less inclined to give permission for you to use them in promotional material etc.

We all have a lot to learn... fast!

> > WHAT WE WILL COVER AT KYA AI

We have planned this KYA AI Conference:

> to help you better understand AI

> to explore the likely impact of Artificial Intelligence on teaching and learning ...and what schools and colleges will be in the future

> to consider the potential risks of AI and what to prepare for... including privacy and data protection, GDPR and other legislation, and malicious use ('deepfakes' etc)... that will inevitably impact your school community and your school's reputation sooner than any of us would like

> to understand some of the ethical issues AI raises for you and your colleagues

> to explain the many positive ways you might use Artificial Intelligence directly across all your admissions, marketing and communications, PR & Crisis Comms etc

> to share insights, advice and best practice to enable you to select AI tools and use them effectively

> to provide an in-person networking forum for discussing AI in-depth with colleagues from schools and colleges, experts and suppliers

> to identify what you most need to be concerned about and preparing for as AI impacts... everything

"Very professional, well organised, some great speakers." KYA Delegate, July 2024

KYA AI - Learn From These Leading Speakers...

> ALL THE EXPERTS & PRACTITIONERS YOU NEED TO HEAR FROM NOW... IN ONE PLACE

The KYA AI Conference programme will gather leading experts and practitioners in one place over 2-days ready to share their expertise and experience (so far) in key aspects of Artificial Intelligence you and your colleagues should be aware of and knowledgeable about, including advice and best practice on how you can use AI effectively...

...what AI is, ethics, risks (including 'Deepfakes'), privacy and data protection, GDPR & legislation, development, impact on teaching and learning and the use of AI for content creation (copy, images, video), websites, social media, campaign strategy and planning, personalisation, communications with prospective parents and students (including chat and translation), Search Engine Optimisation (SEO), CRM and event management and registration, analytics and reporting...

We are delighted to confirm Keynote speakers and Breakout presenters over the 2-days (0930-1715 on Thursday 9 January, with optional Drinks & Dinner later, and 0930-1715 on Friday 10 January 2025) will include the following, with many more speakers to be announced soon:

* Stuart White, Principal, College Alpin Beau Soleil
* Heather Murray, Founder, AI For Non-Techies
* Clara Hawking, Head of Artificial Intelligence, Globeducate
* Dr Andy Kemp, Principal, National Mathematics and Science College
* Lisa Gill, Head of Marketing and Communications, Maltman's Green School
* Andrew Bruce Smith, Chair of the Chartered Institute of Public Relations AI in PR Panel and AI PR & Comms Technologist
* Mhairi Aitken, Ethics Fellow, The Alan Turing Institute
* Tom Capper, Website Optimisation & Senior Search Engine Specialist, Moz
* Luke Kemper, Insight and Intelligence Lead, Haringey Education Partnership (HEP)
* Olly Featherstone, Marketing and CRM Consultant, HubGem
* Dr Sachiko Scheuing, Author and Chairwoman of Board at The Federation of European Data and Marketing (FEDMA)
* Dianne Allison, Director of Marketing and Admissions, Hurstpierpoint College
* Tajha Myer, Senior Content Designer and Copywriter
* Hannah Graydon, Director of Marketing and Communications, Caterham School
* Sally Pelling, Marketing Consultant, Propelling Communications (former Director of Marketing & Alumnae at Walthamstow House School)
* Rose Salter, Business Development Consultant, HubGem
* Jonathan Guildford, Digital and Communications Lead, Haringey Education Partnership (HEP)
* Eileen Charalambous, Marketing Assistant, Maltman's Green School
* Oliver Pocknell, Director of Digital Technology and AI, Hurstpierpoint College

(Many more speakers will be announced soon - watch this space!)

PLUS... an optional Evening Drinks & Dinner Social (Thursday 9 January) with a Special Guest After-Dinner Speaker to be announced soon.

PLUS... prior to the conference all booked delegates will have the exclusive opportunity to attend online - at no extra cost - two 'Introducing AI' pre-Conference webinars with Heather Murray (AI For Non-Techies) who will also be presenting two in-person breakouts at the conference.

We've often talked about Know Your Audience conferences being "unmissable" and we have genuinely meant it... but its never been truer than for this conference on Artificial Intelligence.

We will be announcing additional speakers and the full programme soon - we highly recommend booking early as places are limited and we anticipate high demand for places from individuals and teams of colleagues.

"Great educational experience... the insights I have gained from attending Know Your Audience far exceed any research I would have been able to do myself. Insightful, well presented with high quality speakers.” KYA Delegate, July 2024

KYA AI - Previous Delegate Comments (July 2024)

> JUST SOME OF THE COMMENTS FROM DELEGATE WHO ATTENDED THE 3RD 'KNOW YOUR AUDIENCE' CONFERENCE IN JULY 2024...

"Breakouts were sooo useful. The speakers were amazing, I really found the presentations from speakers at ACS so informative and helpful. The speaker from Young V&A was so inspirational also."

"Lots of breakouts which was great (as not every breakout is applicable to all attendees) and a good range of keynote speakers covering a wide range of topics."

"It seemed very relevant to my job - I am relatively new and therefore have a lot I can still learn. There was a lot of food for thought in the meetings."

"I am the only Marketing person in our setting and so it's important (and interesting personally) to see what other schools are doing. It's much more efficient to attend a conference like this than spending days of doing my own research. Even then I wouldn't find the quality of information I have received during the conference."

"The schedule was very packed and kept me busy - in a good way. With too much time in between I would probably have gotten sucked in to work and not be as present as I was!"

"I am now mapping a new social media strategy in my head! We are also going through a brand refresh so I found the presentations very useful."

"Relevant content, chance to share experience and connect to other schools."

"Excited to pass on what I have learnt and to discuss lots with my colleagues about the day."

"I’ve definitely taken away ideas to consider going forward and sharing practice with others in similar roles is helpful."

"New insights and experience gained!"

"I took back home a few ideas that are applicable right away like how to improve my organic communication on social media and how to connect better with the neighborhood that my school is set in."

"Plenty of content, with knowledgeable and approachable speakers."

KYA AI - Delegate Information

> THE KYA AI CONFERENCE LOCATION & VENUE

The KYA AI Conference will take place at the DoubleTree By Hilton Brighton Metropole on the seafront in Brighton UK, from 0930-1715 on Thursday 9 January (with optional Drinks & Dinner later) and 0930-1700 on Friday 10 January 2025.

Brighton is very easy to reach by road, rail and air.

For location information please see our Delegate Info page.

> EARLY BIRD & 'TEAM' DISCOUNTS

As always, we are working hard to keep the cost of attendance as low as possible (helped by our sponsors and exhibitors) with heavily discounted 'Early Bird' tickets for a limited period, giving a considerable saving on the cost of standard tickets.

Discounted 'TEAM' tickets are also available for 2 or more delegates attending from the same school or college.

'Early Bird' ticket prices range from £220 to £440 (ex Vat) for 1-day or 2-days.

For delegate ticket information, costs and to book please see our Book Here page.

> KYA AI EVENING DRINKS & DINNER SOCIAL EVENT (9 January 2025)

All delegates are welcome to attend the drinks and dinner on Thursday 9 January, whether attending for both days or one day.

This informal social and networking event will take place in the conference hotel and we will announce a Special Guest After-Dinner Speaker soon, who will share their experience and insights.

The cost for attending is included in the 2-day tickets.

Those attending for just one day, on the Thursday or Friday, are very welcome to book to attend (a limited number of tickets are available separately).

This event is for KYA AI delegates only.

> ACCOMMODATION

Accommodation is not included - please make your own accommodation arrangements (if required).

All delegates will receive a link for discounted accommodation at the conference hotel (the DoubleTree By Hilton Brighton Metropole) incase it is required, and there are many other accommodation options available in Brighton to suit all budgets, including hotels, B&Bs and self-catering accommodation.

For accommodation information please see our Delegate Info page.

"Great speakers from different fields and a nice variety of different sessions, Keynotes and Breakouts." KYA Delegate, July 2024

KYA AI - Who Should Attend?

> IF THERE'S ONE CONFERENCE EVERYONE SHOULD ATTEND... IT'S THIS ONE

The KYA AI Conference will be of interest to all staff at your school or college involved in attracting, engaging and converting prospective parents and pupils/students.

KYA AI will also be very relevant and useful to all your colleagues responsible for leadership, strategy and planning, communications, external affairs, public relations, advancement, alumni relations, development and related fields, including:

>> Headteachers & Principals

>> Admissions Staff & Registrars

>> Marketing, Communications & External Relations Staff

>> Advancement, Development, Fundraising & Alumni Relations Staff

>> Deputy Heads & Senior Management Team

>> Bursars and Business Managers

>> Heads of Departments

>> Governors & Trustees

"Great tips I can take and implement straight away... brilliant!" KYA Delegate, July 2024