Artificial Intelligence Conference 2025

Flexible In-Person & Remote (Online) Tickets Available

For Schools, Colleges, FE & HE Colleges
Admissions, Marketing, Communications,
PR & Crisis Comms, Events, Development,
Advancement, Fundraising, Alumni Relations

Artificial Intelligence (AI) - The What, Why, How...

The AI experts and practitioners you need to hear from...
 and speak to.... in one place... at one time...

12 Expert Keynotes + 20+ Breakouts & Case Studies

The next 'Know Your Audience' Conference ('KYA AI') will be on Artificial Intelligence... the What, Why, How....

The AI Conference will take place remotely (virtuually) online over two days - from 0930-1700 (BST) on Monday 9 June and 0930-1700 (BST) on Tuesday 10 June 2025, with all sessions available on demand to delegates afterwards.

> ATTEND REMOTELY (VIRTUALLY)

This AI Conference will take place remotely (virtually) online and be available to all delegates live and on demand afterwards on the KYA AI Conference platform using any Internet connected device

ALL TICKETS include access to materials after the Conference at no extra cost (for the days booked):

* Videos of all the Keynote & Workshop/Breakout sessions - so you can watch the ones you weren't able to attend in real time... that's 25+ essential AI talks at no extra cost!

* Presentation Slides

*  Handouts and Fact Sheets - where applicable

* Delegate List - names, roles and institutions

> LEARN HOW TO MAKE AI WORK FOR YOU

Ensure your School or College is represented at this AI Conference to benefit from everything AI... to improve your Enquiries, Registrations and Enrolments... your Reputation Management & Crisis Comms... your Alumni Relations, Fundraising and Events... and your Retention too...

...with timely Professional + Personal Development training, skills, understanding and best practice for you and your colleagues - boosting your knowhow, productivity and results.

Hear from expert AI speakers, advisers and practitioners.. covering everything you and your colleagues need to know...

...from 'Deepfakes' and Image & Video manipulation to AI for Admissions to AI for PR & Crisis Comms to AI for your Social Media, Website, Advertising, Communications... and much more!

> TICKET TYPES

2-Day and 1-Day delegate tickets giving the option to attend remotely/virtually are available with extra 'TEAM' discounts for multiple bookings.

Also available are bigger 'TEAM' Group Package tickets providing remote access (at an extra discount) for 4-10 delegates from any one School, College or University.

Tickets are heavily discounted currently with 'Early Bird' and Multiple Saver ticket offers...

...from remote package tickets for up to 10 delegates from the same School or College costing as little as £176 (approx €213 Euro, $224 USD) per person for 2 days...

...to flexible single delegate remote tickets costing just £440 (approx €530 Euro, $560 USD) for 2 days...

...and everything in between!

Don't miss these savings... click 'BOOK HERE' to see all ticket options and book.

> DON'T MISS OUT - WHO SHOULD ATTEND REMOTELY ONLINE FROM YOUR SCHOOL OR COLLEGE?

Ensure your School, College or University is represented... this AI Conference will be relevant to delegates from all types of school, college, trusts and groups, university etc, including...

...Independent Schools, International Schools, FE & HE Colleges, Universities, Academies & MATs, Sixth Form Colleges, University Colleges, Grammar Schools, Free Schools, Special Schools, Revision Colleges, Online Schools, Language Colleges, Specialist Colleges, Camps, Tutoring Colleges, University Departments & Schools etc...

If there's one conference everyone should attend this year... it's this one... the KYA AI Conference is timely and important for all staff involved in attracting, engaging and enroling prospective parents and pupils/students.

KYA AI will also be very relevant and useful to all colleagues responsible for leadership, strategy and planning, communications, external affairs, public relations, advancement, alumni relations, development and related fields, including:

...Principals, Headteachers, CEOs, Admissions Staff & Registrars, Marketing, Communications, External Relations & PR and Events Staff, Advancement, Development, Fundraising and Alumni Relations Staff, Deputy Heads & Senior Management Team, Bursars and Business Managers, Heads of Departments, Governors & Trustees...

For delegate ticket information, costs and to book please see our 'BOOK HERE' page.

> CONFERENCE PROGRAMME

The Conference programme is now live... click here to discover who will be speaking when... and everything you are going to learn by attending this unique event.

What does the programme include?

KYA AI has assembled leading experts and practitioners in one place ready to share their expertise and experience (so far!) in key aspects of Artificial Intelligence you and your colleagues should be aware of and knowledgeable about, including advice and best practice on how you can use AI effectively...

...AI Explained, How to Prompt Generative AI, AI For Teaching & Learning - What It Means To School, College & University Marketing & Admissions, AI for Admissions Software & CRM, AI Social Media, AI Deepfakes and Image & Video Manipulation, AI for Search Engine Optimisation (SEO) and Website Ranking on Google & Edge, AI Ethics, Risks of AI, What AI Means For Privacy & Data Protection In Your Institution, GDPR & Legislation for AI, Using AI For Copy Writing, AI for Admissions Software & CRM, Campaign Strategy & Planning With AI, PR & Crisis Comms With AI, Chat AI & Translation, Personalisation with AI, Analytics & Reporting with AI...

WHO WILL BE SPEAKING AND WHAT'S THE PROGRAMME? Click the links for information on our expert Keynote & Breakout Speakers and the AI Conference Programme (with even more Breakout sessions to be added!).

PLUS... in the build-up to KYA AI all booked delegates will have the exclusive opportunity to attend online - at no extra cost - pre-Conference Online Webinars providing an 'Introduction to AI' and covering other marketing and admissions topics with special guest speakers.

> > 10 REASONS YOU CAN'T MISS THIS - WHAT WE WILL COVER AT KYA AI

Ensure your School or College is represented and benefits fully from AI... and you and your colleagues do too...

We have planned this KYA AI Conference:

Reason 1 > ...to enable you to hear from AI experts and practitioners giving you their unique and current insights, advice, tips and best practice on how you, your colleagues and your School or College can best utilise Artificial Intelligence to reach and exceed your enrolment targets and improve your Communications, Reputation Management, PR, Crisis Communications, Alumni Relations, Events etc etc

Reason 2 > ...to help you and your colleagues to better understand Artificial Intelligence for your personal and professional development

Reason 3 > ...to give you access not only to the live sessions each day but also to videos of all the other sessions you and your colleagues don't manage to attend during the AI Conference... giving you access to 25+ talks at no extra cost!

Reason 4 > ...to enable you to select AI tools and use them effectively

Reason 5 > ...to explore the likely impact of Artificial Intelligence on teaching and learning ...and what schools and colleges will be in the future

Reason 6 > ...to consider the potential risks of AI and what to prepare for... including privacy and data protection, GDPR and other legislation, and malicious use ('deepfakes' etc)... challenges and threats that will inevitably impact your school community and your school's reputation sooner than any of us would like

Reason 7 > ...to consider and understand some of the ethical issues AI raises for you and your colleagues

Reason 8 > ...to provide a networking forum for discussing AI in-depth with colleagues from schools and colleges, experts and suppliers

Reason 9 > ...to introduce you and your colleagues to recommended Suppliers experienced in supporting Schools & Colleges with their Admissions, Marketing, Communications, Alumni Relations & Fundraising etc

Reason 10 > ...to identify what you most need to be concerned about and preparing for... as AI impacts... everything!

We hope that's reason enough for your and your colleagues to ensure neither you and your School or College don't miss out but if you need more reasons to attend please get in touch!  (We reserve the right to use Gen AI in our response!)

READY TO BOOK? For delegate ticket information, costs and to book please see our Book Here page.

> > ABOUT KNOW YOUR AUDIENCE (KYA) KYA AI

KYA AI will be the 4th Know Your Audience conference, building on the success of previous conferences attended by 100s of delegates from around the UK, Europe and worldwide - with delegates attending previously from as near as a few miles down the road and as far as Australia, Brazil and Japan.

Other KYA conferences have taken place at ACS Egham International School in July last year (focusing on 'Open Events' and 'Social Influence'), at St Edward's School, Oxford in October 2023 and at Dulwich College, London in February 2020.

'Know Your Audience' (KYA) was created to provide a forum for sharing insights, research, experience and expertise on key areas of marketing, communications and admissions in schools and colleges.

> PLEASE SCROLL DOWN THIS PAGE FOR:

>> Why You & Your Colleagues Should Attend - AI Will Change Everything
>> Previous Delegate Comments (July 2024)
>> Delegate Information
>> Who Should Attend?

"Very professional, well organised, some great speakers." KYA Delegate, July 2024

KYA AI - Why You & Your Colleagues Should Attend

> ARTIFICIAL INTELLIGENCE (AI) WILL CHANGE...  EVERYTHING!  (It Really Will)

Artificial Intelligence will impact us all... personally and professionally... you and your colleagues... your school, college or university... your community, society.

With the huge popularity of Generative AI the world is starting to wake up to the massive potential of Artificial Intelligence for good and bad, and with billions being invested in AI today by businesses (large and small), organisations, institutions and governments, the speed of change will far exceed anything we have experienced before.

Ultimately AI is likely to have a bigger impact on each of us personally and professionally... on leadership and management... on admissions... on marketing and communications, PR and crisis communications... and on alumni relations and fundraising too... than the Internet, Social Media, Email & Messaging, CRM Systems, GDPR...

AI will fundamentally change:

> the way people learn, the way schools, colleges and universities teach and what they teach

> how schools, colleges and universities provide pastoral care and support young people's development

> the relationship between schools, colleges and universities and their students, parents, staff and alumni, and the wider community

> how your schools, colleges or universities is perceived by prospective students and parents and whether they choose to apply and enrol

It is vitally important therefore to understand Artificial Intelligence and to begin using it now... to stay credible, distinctive, effective and competitive.

That's why we have decided to focus not just one but both days of the next Know Your Audience Conference on Artificial Intelligence.

> > CONSIDER JUST ONE AREA WE WILL EXPLORE AT KYA AI - WHY WE SHOULD ALL BE VERY WORRIED ABOUT... 'DEEPFAKES'...

Just one of many vitally important areas KYA AI will explore is image and video manipulation and 'deepfakes’.

This matters (a lot!) because while schools, colleges and universities have enough challenges currently dealing with real imagery that is inappropriate at least you have a process and procedures to deal with it.

Whereas... dealing appropriately and fairly with ‘deepfake’ images/video generated by AI is going to be much (much) more challenging... not least with the different implications for all those involved...

...for your young people, parents, families and friends... for your staff who may be both the subject of the material and responsible for dealing with it... and for the wider community (including former students, parents and staff) and beyond (police, school inspectors, unions, politicians etc)... not forgetting you and your colleagues responsible for reputation management, PR and Crisis Comms, marketing, communications, admissions...

And given such incidents may not be occasional 'one-offs' but become a frequent (or avalanche) of deepfakes to deal with... with the number of young people (and potentially adults too) in a schools, colleges or university community who may be involved in generating deepfakes etc in due course, not necessarily with particular malicious intent... and given the role social media and messaging might play... it’s frightening to contemplate, not least because you and your colleagues will be at the centre of this coming storm.

Of course there is also a more positive application too, with the generation of AI imagery and video for teaching and learning and also for marketing and promotion... especially if your young people, parents and staff become less inclined to give permission for you to use them in promotional material etc.

We all have a lot to learn... fast!

READY TO BOOK? For delegate ticket information, costs and to book please see our Book Here page.

KYA AI - Previous Delegate Comments (July 2024)

> JUST SOME OF THE COMMENTS FROM DELEGATE WHO ATTENDED THE 3RD 'KNOW YOUR AUDIENCE' CONFERENCE IN JULY 2024...

"Breakouts were sooo useful. The speakers were amazing, I really found the presentations from speakers at ACS so informative and helpful. The speaker from Young V&A was so inspirational also."

"Lots of breakouts which was great (as not every breakout is applicable to all attendees) and a good range of keynote speakers covering a wide range of topics."

"It seemed very relevant to my job - I am relatively new and therefore have a lot I can still learn. There was a lot of food for thought in the meetings."

"I am the only Marketing person in our setting and so it's important (and interesting personally) to see what other schools are doing. It's much more efficient to attend a conference like this than spending days of doing my own research. Even then I wouldn't find the quality of information I have received during the conference."

"The schedule was very packed and kept me busy - in a good way. With too much time in between I would probably have gotten sucked in to work and not be as present as I was!"

"I am now mapping a new social media strategy in my head! We are also going through a brand refresh so I found the presentations very useful."

"Relevant content, chance to share experience and connect to other schools."

"Excited to pass on what I have learnt and to discuss lots with my colleagues about the day."

"I’ve definitely taken away ideas to consider going forward and sharing practice with others in similar roles is helpful."

"New insights and experience gained!"

"I took back home a few ideas that are applicable right away like how to improve my organic communication on social media and how to connect better with the neighbourhood that my school is set in."

"Plenty of content, with knowledgeable and approachable speakers."

KYA AI - Who Should Attend?

> IF THERE'S ONE CONFERENCE EVERYONE SHOULD ATTEND... IT'S THIS ONE

The KYA AI Conference will be of interest to all staff at your school or college involved in attracting, engaging and converting prospective parents and pupils/students.

KYA AI will also be very relevant and useful to all your colleagues responsible for leadership, strategy and planning, communications, external affairs, public relations, advancement, alumni relations, development, fundraising, events and related fields, including:

>> Principals, Headteachers, CEOs

>> Admissions Staff & Registrars

>> Marketing, Communications and External Relations & PR Staff

>> Advancement, Development, Fundraising, Alumni Relations and Events Staff

>> Deputy Heads & Senior Management Team

>> Bursars and Business Managers

>> Heads of Departments

>> Governors & Trustees

READY TO BOOK? For delegate ticket information, costs and to book please see our Book Here page.

"Great tips I can take and implement straight away... brilliant!" KYA Delegate, July 2024

KYA AI - Delegate Information

> THE KYA AI CONFERENCE ONLINE (VIRTUAL)

This AI Conference will take place remotely (virtually) online and be available to all delegates live and on demand afterwards on the KYA AI Conference platform using any Internet connected device

ALL TICKETS include access to materials after the Conference at no extra cost (for the days booked) including videos of all the Keynote & Workshop/Breakout sessions (so you can watch the ones you weren't able to attend in real time... that's 30+ essential AI talks at no extra cost!), Presentation Slides, Handouts and Fact Sheets (where applicable) and a Delegate List (names, roles and institutions).

> EARLY BIRD & 'TEAM' DISCOUNTS

As always, we are working hard to keep the cost of attendance as low as possible (helped by our sponsors and exhibitors) with heavily discounted 'Early Bird' tickets for a limited period, giving a considerable saving on the cost of standard tickets for Single bookings.

Discounted 'TEAM' tickets are also available for 2 or more delegates attending from the same School, College or University.

'Early Bird' ticket prices range from £220 to £440 (ex Vat) for 1-day or 2-days.

There are heavily discounted 'TEAM' Group Package tickets too... for Remote Only access for 4-10 delegates from any one School, College or University.

For delegate ticket information, costs and to book please see our Book Here page.

"Great speakers from different fields and a nice variety of different sessions, Keynotes and Breakouts." KYA Delegate, July 2024