Know Your Audience (KYA)
For School & College Marketing, Admissions & Advancement
Open Doors + Social Influence
At ACS Egham School, Surrey UK - 2-3 July 2024
Thank You To All Those Who Attended & Supported The '2-In-1' Conference
Follow & Keep Updated...
Know Your Audience (KYA) On LinkedIn
https://www.linkedin.com/company/KYAEducation
We are developing our LinkedIn page and will be posting materials from previous Know Your Audience events and news of upcoming webinars and conferences... please connect for more.
KYA 2024 RESOURCES + NEWS + OFFERS
10+ Keynotes + 20 Workshops & Case Studies + 2 Research Reports + 1 Panel Discussion
> ON THIS PAGE:
> It's A Wrap - Another Fantastic KYA Conference For Schools & Colleges
> Speakers & Delegates - News
> Connect - Social Media
> Photo Slideshow - KYA 'Open Doors' & 'Social Influence' 2024
> Suppliers - News & Offers
> Keynote & Workshop Presentation Slides
> Next KYA Events & Conferences
IT'S A WRAP!
KYA 'Open Doors' & 'Social Influence' 2024 - A FANTASTIC 2 DAYS...
Don't Miss Know Your Audience 2024-2025
Held in Surrey at ACS Egham School and following previous conferences in 2023 and 2020 at St Edward's School, Oxford and Dulwich College, London... Know Your Audience (KYA) 'Open Doors' & 'Social Influence' 2024 was a great success thanks to our fantastic Keynote and Workshop speakers and the enthusiastic participation and contribution of suppliers and delegates, including those responsible for Schools Marketing & Admissions attending from as far as Western Australia, Japan and Canada... and as near as Slough!
Special thanks to our expert speakers for giving such hugely informative and insightful Keynotes and Workshops over the day and to the 'Teddies' team at ACS Egham School, Oxford for all their assistance with preparing and delivering KYA 2024.
If you attended KYA 2024 please email us for a link to a web page with all the Keynote and Workshop presentation slides available to download.
And please connect and share with the KYA Team and with other Know Your Audience delegates, speakers and suppliers via Social Media (see below) and the hashtag #KYA24.
We are already working on plans for future Know Your Audience events and conferences in 2024-2025 - please watch this space for news and book with your colleagues to join delegates from schools around the UK & Worldwide to learn more, share more and do more to better reach, engage, inform, excite and engage prospective parents and students/pupils.
We look forward to seeing you at the next Know Your Audience Events & Conferences!
Matthew and the KYA Team
Email: Click here to email us
Telephone: +44 (0)780 676 4868
PROGRAMME: The Open Doors' & 'Social Influence' 2024 Programme: https://knowyouraudience.io/agenda
KYA 2023 CONFERENCE: Information about the Know Your Audience 2023 conference held at St Edward's School, Oxford: https://knowyouraudience.io/page/3586901/kya-2023
SPEAKERS & DELEGATES NEWS
KYA YOUNG V&A WINS 'MUSEUM OF THE YEAR 2024'
All the KYA Team are delighted to hear of the award of 'Museum Of The Year 2024' by the Art Fund to the Young V&A (https://www.artfund.org/museum-of-the-year), just a week after the Know Your Audience Conference.
It's richly deserved recognition for a transformative project and on-going hard work and dedication to create a Young V&A museum for young people like no other.
We were fascinated to hear all about the museum from Catherine Ritman Smith during her inspiring Keynote presentation on a 'View From A Museum: Lasting Memories And New Connections With Young Audiences And Families At Young V&A' at KYA, opening a day focused on discussing school and college Open Events & Personal Tours.
Many congratulations to Catherine and her colleagues on this appreciation for all their effort and achievement so far.
With the Young V&A celebrating its 1st year anniversary only last week, we look forward to all the exciting innovation they have in store for us in the coming months and years!
SOCIAL MEDIA - PLEASE CONNECT & SHARE...
Please connect and share with the KYA Team and with other Know Your Audience delegates, speakers and suppliers... you are welcome to share photographs from KYA 2024 (see below):
> LINKEDIN: https://www.linkedin.com/company/KYAEducation
> X (Twitter): @KYAEducation (https://twitter.com/KYAEducation)
> FACEBOOK: https://www.facebook.com/KYAEducation
> INSTAGRAM: https://www.instagram.com/KYAEducation
> HASHTAG: #KYA24
PHOTO SLIDESHOW
Know Your Audience 'Open Doors' & 'Social Influence' 2024 Photo Slideshow
GREAT REMINDERS OF A FANTASTIC 2 DAYS...
Our thanks to Clive, our KYA photographer, for taking the photographs in the slideshow below (and thanks to exhibitors and delegates too for providing additional photographs)...
Please mouseover the image below and click the right arrow when it appears, to view the photographs of the day.
You are welcome to download and share any KYA 'Open Doors' & 'Social Influence' 2024 images but please kindly credit "KnowYourAudience.io" thank you.
(To download any of the images please click on the photograph to go to the Flickr website album and then click the download symbol to the bottom right of the images you want to download.)
SUPPLIERS NEWS & OFFERS
We are pleased to present latest news, information, case studies and offers from our suppliers who helped make the Know Your Audience 'Open Doors' & 'Social Influence' 2024 conferences possible.
All these suppliers are highly recommended, please don't hesitate to contact them with any questions about their services:
Conscious Communications - For information, links, resources and promotions click here
WORKSHOP SLIDES: What’s In A Metric? Leveraging Your Data To Increase Your Marketing & Admissions Return On Investment - Zoe Scorer & Ali White (Conscious Communications) [Download Slides]
No Obligation Confidential Consultation
For those who attended our “What’s in a Metric” workshop session and are keen to hear more, or for anyone who missed out, then please contact Ali for a no-obligation confidential consultation session on measurement, public relations or social media:
Email Ali at: ali.white@consciouscomms.com
About Conscious Communications
Conscious Communications creates communications strategies that establish distinct and powerful brands, raise awareness, build and protect reputations, drive engagement and support clients in achieving their goals.
Telephone: +44 (0)1223 421 831
OpenApply - For information, links, resources and promotions click here
WORKSHOP SLIDES: Mission, Admission and Position - Matt Craig (OpenApply) [Download Slides]
At OpenApply, we understand that managing admissions efficiently while providing a personalised experience for prospective families is paramount to the success of international and independent schools.
As the leading admissions management and CRM solution, OpenApply is designed to streamline your admissions process, making it easier, faster, and more efficient. We are excited to offer you a personalised consultation and free on-site training as part of your implementation journey with OpenApply.
Why Choose OpenApply?
1) Comprehensive Admissions Management
2) Customisable Process
3) Robust CRM Capabilities
4) Data-Driven Insights
5) User-Friendly Interface
Our Special Offer to You
To help you experience the transformative power of OpenApply, we are offering a personalised consultation and free on-site training as part of your implementation.
We believe that with the right tools and support, your school can achieve unparalleled efficiency and success in managing admissions./p>
OpenApply is more than just software; it’s a partnership dedicated to helping your school thrive!
If you’d like to learn more, please book in a call: https://calendly.com/maria-antoniou-oa
Don’t miss this opportunity to elevate your admissions process and provide an exceptional experience for prospective families.
We look forward to partnering with you and helping your school achieve its admissions goals.
HubGem - For information, links, resources and promotions click here
WORKSHOP SLIDES: How Using A CRM Can Revolutionise Open Event Management For Schools - Gemma Woods & Guy Bloodworth (HubGem) [Download Slides]
Free Consultation
Award-winning HubSpot CRM & Digital Marketing for Education & Non-Profits...
We help you grow by simplifying complex systems and aligning teams.
Ready to transform your admissions & fundraising?
Please contact us for a free consultation:
https://www.hubgem.co.uk/about-us
Telephone: +44 (0)333 444 0752
Email: hello@hubgem.co.uk
MAXX - For information, links, resources and promotions click here
WORKSHOP SLIDES: Less Than 20 Seconds To Make A First Impression And Lessons Learnt From Speed Dating - Chris Billingham & Matt Barrett (MAXX) [Download Slides]
Get In Touch
MAXX is a 360° marketing agency with over 25 years of representing the leading Independent Schools including Westminster School, Marlborough College and more.
During KYA24, MAXX hosted ‘Less than 20 seconds to make a first impression and lessons learnt from speed dating’, an interactive workshop on how to make a first impression when research suggests you only have 1-15 seconds to do so.
If you missed this and want to discuss the workshop’s content please email: chris@maxx-design.co.uk
Telephone: +44 (0)1635 201064
Email: chris@maxx-design.co.uk
Pharos Response - For information, links, resources and promotions click here
WORKSHOP SLIDES: Communicating Through A Crisis - How To Protect Your Hard-Won Reputation - Chris Gallant (Pharos Response) [Download Slides]
"Every school needs Pharos in their armoury!" said one KYA delegate...
Pharos’ team can be on-call 24/7 / 365 to support your crisis management. From PR, social media and stakeholder comms to health & safety, operational response and trauma aftercare.
Subscribe to a low-level retainer and share the emergency number with your comms, senior and school trip colleagues for help with major incidents or complex issues.
Mention KYA for a conference discount before Sept 13th.
Please email Dean: dean@pharos-response.co.uk
Telephone: +44 (0)1183 800140
Applicaa - For information, links, resources and promotions click here
WORKSHOP SLIDES: How To Make Open Days Easy & Effective And Send Personalised Communications Too with Applicaa - Katie Hullah (Applicaa) [Download Slides]
Applicaa is a cutting-edge SaaS company specialising in admissions and onboarding management. We've developed a cloud-based CRM purpose-built for schools, revolutionising the student enrolment process. Our robust modules are dedicated to attracting, engaging, and seamlessly onboarding students.
Adopted by over 1,700 schools, including GDST, Leicester Grammar School, and Stamford, Applicaa’s comprehensive system helps with the management of Marketing, Admissions, and Bursaries. Applicaa seamlessly integrates with your school's MIS (including iSAMS and SIMS).
Please contact Katie Hullah, Head of Sales: katie@applicaa.com
Telephone: +44 (0) 7876 214785
Quantock - For information, links, resources and promotions click here
Quantock is a full-service brand and creative marketing agency that specialises in delivering transformative marketing for independent schools.
With vast knowledge and experience of the education sector, we understand the unique marketing challenges that independent schools face. We are the definitive branding experts for schools, with a proven track record of success in helping independent schools build powerful and effective brands that resonate with their target audience.
Whether you’re looking to boost enrolment, increase engagement with parents and students, or improve your online presence, we have the tools, expertise, and talent to make it happen.
Please contact Mark Dalton, Managing Director: markdalton@quantock.com
Telephone: +44 (0)1823 327532
Human2Human - For information, links, resources and promotions click here
WORKSHOP SLIDES: How To Use Digital Platforms & Techniques To Promote Your Open House Events - Deborah Janz (H2H School Solutions) [Download Slides]
WORKSHOP SLIDES: Your Brand Integrity Matters - How To Articulate Your School’s Differentiators And Compel Action - Deborah Janz (H2H School Solutions) [Download Slides]
A big thank you to Matthew and KYA for the opportunity to meet you, learn from you, and share our experiences...
Continue The Conversation
Whether you are marketing on a shoestring or have a robust team behind you, I am pleased to invite you to the human to human experience of masterminding with admissions and marketing professionals from schools around the world to exchange ideas and strategies on a range of topics, from digital advertising and team dynamics to leveraging technology like automation and AI.
REGISTER YOUR INTEREST HERE (https://share.hsforms.com/18LuVzfjQQB2freRLaCiDWg184ku)
Deborah Janz
Telephone: +1 604 6707654
Email: info@im.international
KEYNOTE & WORKSHOP PRESENTATION SLIDES
Access to all the Keynote & Workshop presentation slides is available to all those who attended Know Your Audience 'Open Doors' & 'Social Influence' 2024.
For the link to the webpage with slides to download please email the KYA Team: info@omtac.com
Know Your Audience - CALL FOR PAPERS
Interested In Contributing? Any Speaker Suggestions?
PLEASE CONSIDER... COULD YOU SPEAK? ANY IDEAS ON WHO ELSE SHOULD SPEAK?
We are pleased to confirm planning is already underway for what promise to be unmissable Know Your Audience (KYA) Conference for Schools Marketing & Admissions, taking place in the Autumn 2024 and in 2025 with a programme packed with topical insights and advice, following KYA 'Open Doors' & 'Social Influence' 2024.
Would you and/or your colleagues be interested in giving a workshop and/or speaking at a future event? Or maybe you have some suggestions/recommendations on possible speakers?
We would welcome any interest in contributing case studies, best practice, experience, insights and/or advice.
This may be on any topic or theme relevant to Marketing & Admissions you think might be of interest to delegates, especially the following topic areas:
* Artificial Intelligence (AI)
* Websites - Planning, Suppliers, Development, CMS Platforms, Launch, Management, User Experience, Tools, SEO etc etc
* Content - Copy, Videos, Photos, Audio & Podcasts
* Advertising – Online (Search, Social, Remarketing), Print, Radio, Outdoor etc
* Reporting & Analytics
* Open Events & Personal Tours – Open Days, Schools In Action, Taster Events etc etc
* Social Media, WhatsApp, Email
* Word Of Mouth & Recommendation
* 'Selling' & Customer Service
* Community Engagement & Partnerships
* Scholarships, Bursaries, Widening Access
Or you may have some ideas and suggestions on who might speak on these and/or other topics and themes? (Whether colleagues in your own school or college or at other schools or colleges, speakers at other events or speakers from outside of the sector etc.)
Please reply by email to Matthew (our Programme Director) by emailing Matthew with any interest in speaking, suggestions on possible speakers and/or any questions, thank you.
KYA 'Open Doors' & 'Social Influence' 2024 Sponsors:
