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Know Your Audience (KYA) Conference 2024
For School & College Marketing, Admissions & Advancement
Open Doors + Social Influence
10+ Keynotes + 20 Workshops & Case Studies + 2 Research Reports + 1 Panel Discussion
This year's 'Know Your Audience' Conference (KYA 2024) will be taking place over two days at ACS Egham International School, Surrey UK.
Delegates are welcome to attend either day or both days - please scroll down for information on Speakers and on the theme for each day's conference:
>> Open Doors on Tuesday 2 July 2024 (9.30m to 4.45pm, with a free Drinks Reception & Social Event in the evening for those able to attend) - all about Open Events, Open Days, School-In-Action Days, Experience and Taster Events, Play Sessions, Shows & Fairs, Personal & Private Tours etc...
+ Research Results - School Open Events... What are schools doing, and what results are they getting?
>> Social Influence on Wednesday 3 July 2024 (9.30m to 4.45pm) - all about Social Media, Word-of-Mouth Recommendation & Reputation Management...
+ Research Results - Artificial Intelligence (AI)... how are schools using AI for Schools Marketing & Admissions?
Created to provide a forum for sharing insights, research, experience and expertise on key areas of marketing and admissions in schools and colleges, KYA 2024 will build on the success of KYA 2023 which took place at St Edward's School, Oxford last October and the first Know Your Audience Conference held at Dulwich College, London in 2020.
As always, we are working hard to keep the cost of attendance as low as possible with heavily discounted 'Early Bird' tickets, including 'TEAM' tickets costing just £95 + Vat per day per delegate from your school. (Subject to availability.)
For delegate ticket information, costs and to book please Book Here.
Delegate accommodation is available for those requiring it - there are also plenty of other low cost hotel options locally.
Know Your Audience Conference 2024
Keynote & Panel Discussion Speakers For KYA 2024:
Tuesday 2 July 2024
OPEN DOORS
"Brilliant" In-Person & Virtual Events & Tours - Open Events, Open Days, School-In-Action Days,
Experience and Taster Events, Play Sessions, Shows & Fairs, Personal & Private Tours etc...
+Research Survey Results - School Open Events... What are schools doing, and what results are they getting?
What does it take for prospective parents and pupils/students to describe their visit to a school as "brilliant"?
And how can schools achieve maximum attendance numbers, create and run memorable events and earn conversions from visits... from enquiries to registrations to enrolments?
Over the day expert speakers and practitioners, delegates and suppliers will explore different aspects of how schools welcome visiting families (in-person and virtually) and what they can do to improve... from initial advertising and promotion of the events for prospective parents and pupils/students, booking and communications... to event planning and delivery... to post-event follow-up, surveying, review, conversion (registration and enrolment).
The Conference will run from 9.30m to 4.45pm, with a free Exhibitors' Drinks Reception in the Exhibition area and an early evening Social Event (with food provided) outside if weather permits, for those delegates and speakers able to attend.
Topics likely to be discussed include:
Event Management, Engagement & Conversion, Innovation, Customer Service, Personalisation, Advertising (Search, Display, Social, Print, Outdoor), Graphic Design, Copy, Video, Photography, Public Relations, Social Media, Website Development, Emailshots, Newsletters, Customer Relationship Management (CRM), Admissions Databases & Admissions Management, Printing, Promotional Merchandise, Research & Surveying, Public Speaking, Research & Surveying, Personalisation, Artificial Intelligence (AI)...
[To book please see the Book Here page to benefit from the heavily discounted 'Early Bird' prices. Or if you have any questions please don't hesitate to email us.]
Wednesday 3 July 2024
SOCIAL INFLUENCE
Social Media, Word-of-Mouth Recommendation & Reputation Management...
+ Research Poll Results - Artificial Intelligence (AI)... how are schools using AI for Schools Marketing & Admissions?
So important to every school’s marketing, admissions and advancement efforts and how the school is perceived internally and externally by prospective, current and former parents and pupils/students and staff, the local community and society...
Schools' use of social media, their efforts to influence word-of-mouth recommendation and their understanding of reputation management has come a long way since the 'early noughties' but new generations and evolving platforms and channels bring new challenges with new attitudes, new influences (and influencers), new trends and a need for schools to change and adapt their communications, marketing and admissions activities too.
This day will offer insights, best practice, ideas and advice on how schools and colleges can develop and improve their social media, word-of-mouth recommendation and reputation management positively, for the benefit of their school or college and community.
The Conference will run from 9.30m to 4.45pm.
Topics likely to be discussed include:
Social Media, Messaging Platforms, Social Advertising & Remarketing, Public Relations, Reputation Management, Crisis Management, Customer Service, Social Advertising & Remarketing, Personalisation, Engagement & Conversion, Artificial Intelligence (AI), Graphic Design, Copy, Video, Photography, Website Development, Emailshots, Newsletters, Customer Relationship Management (CRM), Admissions Databases & Admissions Management, Printing, Research & Surveying...
[To book please see the Book Here page to benefit from the heavily discounted 'Early Bird' prices. Or if you have any questions please don't hesitate to email us.]
KYA 2024 Conference Sponsors Include:
KYA 2023 - Previous Delegate Comments
"The Keynote speakers were probably some of the best I have heard in a long time. Often I feel as if I am hearing information I already know at conferences but this was not the case."
"If you are a marketing or admissions professional in the education sector, this conference is a must-attend event!"
"Subject matter was very relevant to my school."
"Great range of speakers - all knowledgeable, experienced professionals with something to add. I've been working in schools for 11 years and events can often feel as if you're being told things you already know. But this event genuinely had interesting insights and perspectives to bring to the table."
"Unusually, every keynote was interesting and informative, as were the workshops I attended."
"It was a very full day and extremely useful... and I enjoyed talking to some of the exhibitors."
"Excellent range of speakers... informative and interesting... a good range of relevant topics."
"I wasn't sure that all the Keynotes would have been relevant, but found them all interesting with key takeaways."
"Always good to hear other people's experiences and tips."
"I really enjoyed meeting other individuals who I have dealt with virtually and hearing some really interesting facts and figures. It was a great chance to learn some new skills in terms of communications too."
"Leaving your school for a day is arguably the best way to analyse your long-term strategy."
"Friendly welcoming atmosphere - it was very well organised and extremely helpful."
"It was very welcoming, the setting was beautiful and practical (great transport links), all talks were relevant, it was quite hard to choose which to attend to be honest, I could've gone to all of them!"
"Lots to take away and work through."
"I found that the talks I thought I wouldn't enjoy were the ones of most use and certainly the ones which sparked more creative ideas!"
"It has provided me with confidence, resources, networking opportunities that I wouldn't have had without attending."
KYA 2024 - Who Should Attend?
Know Your Audience 2024 will be of interest to all staff at your school or college involved in attracting, engaging and converting prospective parents and pupils/students.
KYA will also be very relevant and useful to all your colleagues responsible for leadership, strategy and planning, communications, external affairs, public relations, advancement, alumni relations, development and related fields, including:
>> Headteachers & Principals
>> Admissions Staff & Registrars
>> Marketing, Communications & External Relations Staff
>> Advancement, Development, Fundraising & Alumni Relations Staff
>> Deputy Heads & Senior Management Team
>> Bursars and Business Managers
>> Heads of Departments
>> Governors & Trustees
> MULTIPLE BOOKINGS
Please share the details of this conference with your colleagues and consider the special 'TEAM' discounted pricing available.
We welcome colleagues from the same school or college wanting to take this opportunity to attend Know Your Audience 2024 to review, reflect, learn and network together, and with colleagues from other schools who are attending.
And thanks to the support of our sponsors we are able to offer a very heavily discounted delegate rate of just £95 + Vat per day per person for colleagues attending together (after the first delegate has booked).
Also, it is not necessary to all book at the same time, after the first booking all subsequent bookings from the same school or college will qualify for the special 'TEAM' discount (but the availability of the ticket type and extent of any 'Early Bird' discount associated with it will be subject to booking periods).
Please see the Book Here page for more information.
> DELEGATE TICKETS FROM AS LITTLE AS £95 PER DAY...
We are working hard to keep the cost of attendance as low as possible - for Early Bird 'TEAM' tickets (for a second and additional delegates from the same school or college) the cost is just £95 + Vat per day! (Subject to availability.)
Ready to book? For delegate ticket information, costs and to book please see the Book Here webpage.
If you haven't attended the Know Your Audience (KYA) Conference before you may find this video about KYA 2023, held at St Edward's School, Oxford in October 2023, interesting:
KYA 2024 - Ticket Details
To book your delegate place(s) on the 'Know Your Audience' (KYA) Conference 2023 please use the ticket booking form on the Book Here webpage.
A) EARLY BIRD 1-Day First Delegate Saver Ticket
For the first delegate booking from a school or college:
>> If buying for two days to attend on both Tuesday 2 July and Wednesday 3 July - £295 + Vat per delegate - SAVING £150 (Reduced from £445 + Vat)
>> If buying for one day only to attend on either Tuesday 2 July or Wednesday 3 July - £175 + Vat per delegate - SAVING £70 (Reduced from £245 + Vat)
We work hard to keep the cost to attend as low as possible and are grateful to our sponsors for their support.
'Early Bird' delegate tickets represent a big saving for anyone booking before midnight on Friday 31 May 2024... but please note... 'Early Bird' tickets are subject to availability and may sell out before then.
What's Included In The Delegate Ticket?
Each delegate ticket includes:
* one delegate place
* copies of the presentation slides and handouts for that day
* lunch and refreshments
* access to the Drinks Reception and Social Event (with food included) for those attending on Tuesday 2 July 2024 and able to stay later after the conference ends
* use of the bus shuttle services - for those requiring transport from Virginia Water train station or to the Runneymede on Thames Hotel & Spa on Tuesday and/or from the hotel on Wednesday 3 July 2024
Please note: Places are only available to those working in a school or college - if you are do not work in a school or college but wish to attend please email us.
Ready to book? For delegate ticket information, costs and to book please see the Book Here webpage.
B) EARLY BIRD 1-Day TEAM Extra Delegate(s) Saver Tickets
For the second and more delegates booking to attend from the same school or college:
>> If buying for two days to attend on both Tuesday 2 July and Wednesday 3 July - £190 + Vat per delegate - SAVING £255 (Reduced from £445 + Vat)
>> If buying for one day only to attend on either Tuesday 2 July or Wednesday 3 July - £95 + Vat per delegate - SAVING £150 (Reduced from £245 + Vat)
Group/colleague (TEAM) bookings are welcome - bring your Head/Principal and/or Senior Leadership colleagues and other colleagues involved in Communications, Marketing, Admissions and/or Advancement for your school or college.
Thanks to the support of our sponsors we are pleased to offer a discount on the delegate tickets for a second and additional delegates booking from the same school or college, once the first delegate ticket has been booked at the standard delegate 'Early Bird' rate.
'Early Bird' delegate tickets represent a big saving for anyone booking before midnight on Friday 31 May 2024... but please note... 'Early Bird' tickets are subject to availability and may sell out before then.
Please note: 'Early Bird' TEAM tickets can be booked any time after the first delegate from the same school or college has booked but are subject to availability.
Ready to book? For delegate ticket information, costs and to book please see the Book Here webpage.